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          A Marketer’s Guide to Augmented Reality (AR)

          1. Introduction Augmented reality (AR) is quickly becoming one of the most interesting technologies in the digital space. Although often overshadowed by virtual reality (VR), AR is expected to take the lion’s share of the market. According to one estimate, the AR market will be worth $70bn to $75bn by 2023 while VR will account […]


          Digital Transformation Monthly: 2019 in Review

          1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets.[1] However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]



          Data and Analytics

          Segmentations and Personas Best Practice Guide

          1. Introduction Marketers have always sought to find the most relevant buyers for their products. In the 1950s, this concept took a step forward when Wendell Smith published an award-winning article in the Journal of Marketing on product differentiation and market segmentation.[1] This article put segmentations on the map for marketers, and soon market segmentations […]


          Customer Experience




          B2B Content Marketing Best Practice Guide

          1. Introduction ‘Content shock’[1] is real: the volume of B2B (and B2C) content is now outweighing our human capacity to consume it. However, content marketing can still present an immense opportunity for B2B businesses. When executed effectively, it can be a powerful engagement tool for fostering loyalty, lead generation and sales, and for conveying the […]



          The volume of global marketers that cite “driving growth through digital transformation and modernisation” as their top strategic focus.


          The amount US marketers say they are willing to spend up to for a campaign with a celebrity influencer.


          Volume of global travellers that say they use voice search to help manage travel.


          The percentage of global healthcare decision-makers planning to invest in AI and RPA by 2021.

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